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Richmond has launched a new social media campaign aimed at bringing people together to show support.
Photo by Jaana Björk
#RichmondHasHeart community spirit campaign launches
Published 12:36 PDT, Wed April 15, 2020
Last Updated: 2:13 PDT, Wed May 12, 2021
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Richmond has announced a new campaign to show support for those working to fight the COVID-19 pandemic.
#RichmondHasHeart encourages community members to share thoughts, ideas and images. Posts that demonstrate physical-distance appropriate appreciation activities and creative displays can be shared on social media.
“One of the elements of being a safe and resilient community is people coming together during difficult and challenging times to support each other and focus on the positive outcomes,” said Mayor Malcolm Brodie. “With the #RichmondHasHeart campaign, we want to support and promote the wide range of initiatives many people are already taking across the city that are connecting and engaging residents, as well as showing support for our front line, essential services and health care workers and first responders.”
Elements of the campaign include:
• A social media campaign using the hashtag #RichmondHasHeart for Richmond residents and others to share messages
• Decorating City Hall windows in the shape of a heart
• Lighting the prominent Together public art sculpture outside the Minoru Centre for Active Living in blue in keeping with the campaign colour theme
• A call to local artists to present ideas for community-engaged projects that explore new and meaningful ways for residents to find connection while maintaining physical distancing protocols.
Branded materials with the #RichmondHasHeart messaging are available for download at richmond.ca, along with ideas for how to contribute.
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